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Moorcrofts advises on strategic tech acquisition for AdvancedAdvT

Moorcrofts advises on strategic tech acquisition for AdvancedAdvT

1st July 2025

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Moorcrofts recently advised the AdvancedAdvT Group (“AdvT“) on the purchase of the entire issued share capital of GOSS Technology Group Limited (“GOSS“), a provider of digital platforms that enable public sector organisations to achieve digital transformation through innovative digital and online solutions.

Moorcrofts worked alongside Akin Gump Strauss Hauer & Feld LLP in advising AdvancedAdvT.  Will Pearce (corporate partner) led the Moorcrofts team, with support from Heather Stewart (corporate associate), Julia Ferguson (commercial property partner), Tim Astley (commercial partner) and Lindsey Abbott (employment partner).

Gavin Hugill of AdvT, said:

“We are delighted to have completed the acquisition of GOSS, a recognised leader in digital transformation in the public sector. This acquisition aligns strongly with our strategy to invest in quality software businesses that drive efficiency and long-term value for their customers. We look forward to working closely with the GOSS team to unlock value and deliver enhanced integrated solutions to a broader client base.

I would like to thank the Moorcrofts team for their considered guidance and the thoughtful application of their transaction experience. Their ability to focus on the key commercial and legal priorities supported a smooth and efficient process.”

Speaking about the acquisition, Will Pearce commented:

“Moorcrofts was delighted to advise AdvancedAdvT on the strategic acquisition of GOSS.  This was a rewarding deal to be involved in, and we’re pleased to have helped deliver a successful outcome. We wish AdvancedAdvT continued success as they work closely with the GOSS team to strengthen their offering and broaden their reach.”

Other professional advisers on the transaction included Michelmores LLP, who acted as the legal advisors to GOSS.

Moorcrofts regularly acts for buyers, sellers and investors across a broad range of industry sectors. With a wide array of clients, from PLCs and household names to sole traders and partnerships, Moorcrofts has the expertise to advise on all aspects of corporate transactions. For more information about Moorcrofts corporate services, visit our corporate services page or contact a member of the corporate team.



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Moorcrofts LLP is a limited liability partnership registered in England and Wales under number OC311818. Partners: Theresa Hunter, Barry Maytum, Joe Hughes, Julia Ferguson, Kate Prentis, Lindsey Abbott, Tim Astley and William Pearce. Authorised and regulated by the Solicitors Regulation Authority (number 419658) VAT no. GB 727298404

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