Moorcrofts has advised Casual Films, the global corporate and brand video production business, on a group restructure involving a shareholder exit and new investment from selected individuals to build on the group’s success and bring the group under their Ariel Media brand.

Teri Hunter (corporate partner) led the transaction, assisted by Kate Prentis (corporate senior associate) with support from Matt Jenkin (employment partner), Lindsey Abbott (employment solicitor) and Tim Astley (commercial/IT partner).

With over 13 years of experience delivering for Fortune 500/FTSE 100 businesses, Casual Films helps some of the world’s leading brands deliver essential brand communications and provides video marketing solutions. They have made over 10,000 films for some of the world’s largest businesses with their trademark Ariel™ approach to production which offers a consistent client experience across all of their offices.

Nick Francis, co-founder commented:

“We’re extremely grateful to Teri and Kate and all the team at Moorcrofts for their work on this deal. They guided us over and around the various hurdles professionally, efficiently, and effectively. This is a major step forward for our business, and for the exiting shareholder, and we could not have achieved the success we did without them. Thank you all.”

Teri Hunter commented as follows:

“Casual Films have been a valued client for a number of years and we have been delighted to be able to assist them with this latest restructuring. It is always a pleasure to work with Nick and the Casual Films team and we look forward to assisting them on future projects.”

Saffery Champness provided tax and accountancy advice on the process and Duane Morris advised on US local law. Isadores acted for the exiting shareholder.

Moorcrofts corporate team regularly acts for buyers, sellers and investors across a broad range of industry sectors. With a wide array of clients, from PLCs and household names to sole traders and partnerships, Moorcrofts has the expertise to advise on all aspects of corporate transactions. For more information about Moorcrofts corporate services, visit our corporate services page or contact a member of the corporate team.